Clear The Shelters Sets Record, Helps Over 161K Pets Find New Homes

Press launch: NBCUniversal Community

NBCUniversal Area just lately announced its 2022 Clear The Shelters nationwide pet adoption and donation campaign (August 1 to 31) served far more than 161,500 pets, and counting, discover new households – the best solitary-year adoption total in the initiative’s eight-year background. Due to the fact its 2015 inception, Clear The Shelters has resulted in a lot more than 860,000 pet adoptions.

In addition, far more than $540,000 has been donated to participating animal shelters and rescues as component of this year’s Clear The Shelters fundraising energy, which proceeds via September. The complete raised consists of $100,000 committed by Amazon’s ‘Stream It Forward’ initiative in partnership with Hill’s Pet Nutrition. Donations can be produced via September 30 on the Crystal clear The Shelter’s fundraising site.

As aspect of NBCUniversal Local’s 2022 Clear The Shelters campaign, a campaign-record 170 NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico partnered with animal shelters and rescues in their communities to endorse pet adoption and elevate wanted money. Nearly 1,400 animal shelters and rescues masking all 50 states, Puerto Rico and Guam participated in this year’s campaign.

“We’re honored to announce the remarkable effects this year’s Clear The Shelters made in helping animals locate new households, supporting shelters and rescues in need to have and creating consciousness for animal welfare issues,” stated Meredith McGinn, NBCUniversal Local’s EVP of diginets and first creation and Obvious The Shelters leader. “This is a local community-pushed initiative which is achievement relies on the assistance of our workforce, campa associates, affiliate stations and sponsors. We thank them and everyone who welcomed pets into their houses or generously donated to shelters and rescues this yr.”

The 2022 Crystal clear The Shelters attained extra than 7.3 million persons on social media, and mentions of Obvious The Shelters/Desocupar Los Albergues on social media acquired nearly 300,000 interactions. On NBCUniversal Local’s digital platforms, Crystal clear The Shelters information received just about 500,000 distinctive guests, and far more than 5 million individuals ended up attained on external platforms, excluding social media.

Actor Amir Arison, greatest acknowledged for NBC’s acclaimed drama The Blacklist, joined the 2022 marketing campaign as spokesperson and host of the Very clear The Shelters specific that commenced airing on NBC stations and COZI Television on August 26. Telemundo presented the Desocupar Los Albergues distinctive on August 27, which was led by Elva Saray of Acceso Overall and Carlos Adyan from En Casa Con Telemundo.

For the 3rd consecutive yr, Clear The Shelters featured on line donations by way of partners Better Good Charities, a international nonprofit, and The Animal Rescue Web-site, the fundraising host that handles all transaction charges so that 100 p.c of donations go to shelters and rescues. Virtual pet adoptions also returned for the 2022 campaign through WeRescue, a four-time Clear The Shelters partner.

Hill’s Pet Nutrition, a international leader in science-based pet nourishment, was a national sponsor for the fifth consecutive campaign. Joining Clear The Shelters this yr as a national sponsor was world wide animal health and fitness company Zoetis, the maker of both of those Simparica Trio and Apoquel. The Dodo, the main animal and pet brand name, served as an special media companion for the sixth marketing campaign.

To rejoice the begin and complete of this year’s monthlong marketing campaign, NBCUniversal Local, Greater Fantastic Charities, The Animal Rescue Web page and Hill’s Pet Diet partnered to conduct lifesaving airlifts on August 2 and August 30. In total, nearly 300 at-possibility puppies and cats ended up transported from overcrowded shelters in the Southeast to the shelters in the Northeast, where by they had been produced obtainable for adoption.   


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