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TRUCKEE, Calif. — Stop by any trail or espresso shop in Truckee and you are going to see how properly-loved puppies are in the city. Now, a new shop in downtown celebrates the community’s love of their furry buddies.
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Wild & Ruff is a puppy targeted brand that celebrates animals and their owners, alongside with the out of doors lifestyle of the region. It was started out by Jamie Vine, who moved to Truckee in 2022.
“My canines are a large passion of mine and the outdoor and Truckee required a genuinely neat puppy retail store and a doggy model,” Vine explained. “My intention is to build a way of living model for people and an ground breaking, truly awesome aesthetic for puppies.”
Vine has developed numerous makes around the past 20 several years, so portion of her wish to get started Wild & Ruff was that there weren’t a good deal of fascinating or special designs for doggy extras. The other inspiration was a desire to make accessories that were being functional and realistic in the outdoors.
For illustration, the collars don’t have plastic buckles that break conveniently in the cold and the leashes have carabiner locks that are secure.
When coming up with the products, Wild & Ruff spoke with look for and rescue and avalanche dog teams to find out how the equipment they use is missing or could be improved.
“We enjoy to create our products with the state of mind of being an out of doors loving, adventuring dog owner – constructed to past and have a mother nature based aesthetic,” she stated.
The retailer sells harnesses, leashes, collars, and stainless bowls, along with double sided bandanas that can be utilized for cooling off your pup. They are intrigued in sustainability throughout the board so they also sell sustainable toys and healthful treats.
Laney Griffo/Sierra Sunshine
“What’s distinctive about the treats we provide is they are all tremendous organic, with only one particular to three components, no fillers, meat only, basically only what we would feed our puppies,” Vine mentioned. “We want to be assured about what we give our puppies and what we market to other canine and if we can convert some other puppies from wheat and flour primarily based treats to all-natural meat primarily based treats, we truly feel like we’ve aided a doggie.”
Vine explained they at present have deal with distributors outside the house of the spot but she is open up and interested in sourcing the treats regionally that fulfill her criteria.
The toys are also focused with the dog’s health in intellect. Many are made with coconut fiber filling and other normal ingredients like leather and water buffalo bone, so if the toy is ripped up and eaten, dogs are not swallowing plastic.
Some of the other toys are created from recycled plastic uncovered in the ocean.
In addition to focusing on well being and sustainability, Wild & Ruff is also passionate about offering back again.
“We are super centered on encouraging canines,” Vine claimed, declaring that she’s partnered with the Humane Culture to donate revenue and swag baggage for no cost adoption activities. They will also be sponsoring adoptions so that new pet dog owners can come decide out a number of products for their pets.
There is also an interest in celebrating the community’s appreciate for canines outdoors of the retail outlet. Vine offers out “Dog Helpful Business” stickers to area in the home windows of enterprises close to city and they want to create a map of canine-welcoming companies, trails and beach locations.
The store offers things for people also. There are branded hats and apparel as nicely as household decor goods.
To check out out Downtown Truckee’s new Canine Gear & Present Keep, visit Wild & Ruff at 10115 Donner Go Rd, or go to the on-line retailer at https://wildandruff.com.
