How is ZIWI Innovating Pet Nutrition? | Featured Articles

As pet owners, we strive to provide our furry companions with the best possible care, including their nutrition. ZIWI, a renowned brand in the pet food industry, has been spearheading innovative advancements in pet nutrition. With a commitment to quality, sustainability, and animal welfare, ZIWI has revolutionized the way we feed our pets. In this article, we explore the unique ways in which ZIWI is innovating pet nutrition and setting new standards for the industry.

  • Biologically Appropriate Raw Feeding:

ZIWI is a strong advocate of biologically appropriate raw feeding for pets. They believe that animals thrive on a diet that closely resembles what their ancestors consumed in the wild. To fulfill this philosophy, ZIWI crafts their pet food using high-quality, ethically sourced, and free-range meats, organs, and seafood. By mimicking the natural diet of dogs and cats, ZIWI ensures that pets receive optimal nutrition to support their overall health and well-being.

  • Air-Drying Process:

One of ZIWI’s most unique innovations is their air-drying process. Unlike traditional cooking methods, such as baking or extrusion, ZIWI air-dries their food to preserve the natural goodness of the ingredients. This gentle drying process removes the moisture while retaining the nutritional integrity of the raw ingredients. By avoiding high temperatures, ZIWI prevents the denaturation of proteins and the loss of essential vitamins and minerals, resulting in a highly nutritious and digestible meal for pets.

  • Farm-to-Bowl Approach:

ZIWI takes pride in their farm-to-bowl approach, ensuring full traceability and transparency in their supply chain. They work closely with local farmers and fishermen, sourcing ingredients from sustainable and ethical sources. By supporting local communities and using environmentally friendly practices, ZIWI minimizes their carbon footprint while delivering fresh and nutritious ingredients to pet bowls around the world. This commitment to sustainability resonates with conscientious pet owners who prioritize the well-being of their pets and the planet.

  • Limited Ingredient Diets:

Recognizing that some pets have dietary sensitivities or allergies, ZIWI offers a range of limited ingredient diets. These formulations contain a carefully selected list of wholesome ingredients, excluding common allergens such as grains, corn, soy, and artificial additives. ZIWI’s limited ingredient diets provide a suitable option for pets with specific dietary requirements, ensuring that they can enjoy a delicious and nutritious meal without compromising their health.

  • Scientific Research and Development:

ZIWI is dedicated to staying at the forefront of pet nutrition through continuous scientific research and development. Their team of nutritionists and veterinarians collaborate to create innovative formulas that cater to the unique needs of pets. By investing in research, ZIWI aims to improve the quality and effectiveness of their products, helping pets lead healthier and happier lives.


ZIWI has emerged as a pioneer in the pet food industry, challenging conventional norms and setting new benchmarks for pet nutrition. Through their biologically appropriate raw feeding philosophy, air-drying process, farm-to-bowl approach, limited ingredient diets, and commitment to scientific research, ZIWI has become synonymous with quality, sustainability, and innovation. As pet owners, we can trust ZIWI to provide our beloved companions with the nutrition they deserve, promoting their overall well-being and longevity.

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