Hugo Boss to Launch Premium Dog Apparel and Accessories | News

The Hugo Boss Group, through its Hugo Boss Trade Mark Management GmbH & Co., has entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kanine Pets World Limited, for a five-year term.

“Our new claim 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands and product areas. We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment,” said Daniel Grieder, CEO of Hugo Boss. “Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide.”

The exclusive license covers the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products and toys under the Boss brand. Designed to correspond with the Boss fashion collections, Boss is the first premium fashion brand to offer a full-fledged dog collection from apparel to accessories, according to company officials.

“We are delighted to be part of the Boss family and to collaborate with one of the most renowned and recognizable fashion houses in the world. Hugo Boss Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones,” said Samuel Wong, CEO and CFO of Kanine Group.

Boss dog accessories will launch two collections per year, starting in August with the Fall/Winter collection. The products will be available worldwide in the online stores and, as well as in selected Boss Stores, department stores and pet stores.

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