Mars Petcare names new executive to pet nutrition leadership team

Alejandro Cedeno is named senior vice president of investigation and advancement for Mars Pet Nutrition North The usa

Mars Petcare just lately appointed Alejandro (Alex) Cedeno to the Mars Pet Nutrition North America management workforce, a division of Mars Petcare. Cedeno will provide as senior vice president of investigate and progress (R&D) to support make improvements to the pet nourishment enterprise through disruption and innovation, when supporting the company’s mentioned mission: “a superior earth for animals.”

“Alex is a people-to start with chief with a disruptive and ground breaking frame of mind,” expressed Ikdeep Singh, international president, Mars Pet Nutrition, in a corporation release.1 “A greater globe for animals is our function. It is core to almost everything we do and I’m confident that his world wide expertise, passion for folks and animals, and abilities in pet food innovation will make him an immeasurable asset to our Pet Nourishment R&D team.”

In accordance to the launch, Cedeno has additional than 28 many years of world wide R&D practical experience all through purchaser packaged products types. Before this part, he was the vice president, research and enhancement of pet foods and treats at The J.M. Smucker Firm. Prior to Smucker, Cedeno held R&D and innovation positions at Mead WestVaco (now WestRock) and Procter & Gamble in North The usa, Europe, and South The united states.

At Mars Petcare, Cedeno will supply strategic and operational management to R&D all through excellent and food protection, solution, process and packaging innovation, renovation and efficiency, sustainability, and regulatory and scientific affairs.1 A member of the world Mars Petcare R&D management workforce, he will in addition assist establish and push worldwide R&D procedures, have interaction in the growth of the innovation pipeline for the firm’s pet diet models, and control the deployment of science and engineering in the location.

Cedeno achieved a Master of Science in Chemical Engineering from the University of Wisconsin and acquired his bachelor’s diploma in chemical engineering from the Georgia Institute of Technology as Magna Cum Laude. Cedeno is also avid for the arts and their position in instruction, serving as the founding govt director and earlier president and chairman of the Board of Dancing Lecture rooms Greater Richmond, a nonprofit plan that fostered critical daily life capabilities in elementary and center university children by means of the apply of social dance. In preceding several years, he was the chair of the artistic advancement committee of the Board of Directors of the Richmond Symphony Orchestra and was on the Board of Directors of the Latin Ballet of Virginia.

“I am honored to be signing up for Mars Petcare, a company that is focused on offering its objective with a dynamic team of associates who are dedicated to making lifestyle superior for pets and pet mothers and fathers,” commented Cedeno, in the launch. “R&D continues to transform the way we supply on pet health and fitness as a result of foods and I’m on the lookout ahead to partnering with the team to accelerate our pet nutrition advancement aspirations.”

Cedeno satisfying this role followed the retirement of Michel Oostwal, senior vice president of R&D for Mars Pet Diet North The united states, this month. Oostwal’s manufactured a great deal of strides in his 12 decades with the company, this kind of as the debut of its very first World-wide Innovation Middle in the United States and top product or service transformation and innovation in the course of the pet meals realm. Since April, Oostwal has supported Cedeno’s onboarding given that he grew to become a member of the group in April for a successful transition.


Mars Petcare appoints new govt to pet nourishment leadership team. Information release. Mars Petcare. August 30, 2022. Accessed August 31, 2022.

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