Pet beer label contest benefits Provincetown animal shelter on Cape

PROVINCETOWN — Could there be anything more glorious than seeing your pet’s picture on a beer label? Well, how about a free case of brew!

These tantalizing prizes await the winner of the Carrie A. Seaman Animal Shelter (CASAS) 2022 Special Edition Provincetown Brewing Co. Pet Label Contest. Funds raised will benefit the legendary Provincetown shelter, a no-kill facility that places dogs and cats with folks on the Outer Cape.

All pets great and small invited to compete

But the winning pet doesn’t have to be a canine or feline.

“A turtle could win,” said Sherry Brec, CASAS board president. “A snake could win. It could possibly be a ferret.”

The online contest opened on June 30 and runs through Aug. 22. Pet-proud peeps can submit a photo of their cute critter for $10, along with a sentence that will convince the world that Fido, Fluffy or Mr. Wiggles deserves the lofty honor of appearing on a beer label. The winner will be selected via online voting, with each vote costing $2.

The contest poster for the 2022 Special Edition Provincetown Brewing Co. Pet Label Contest features a jubilant and likely unusual toast between a dog and a cat.

The grand prize winner will receive an incredible cocktail of eternal fame and deliciousness. The winning pet’s image and name will appear on a special edition beer and the owner will receive a case of the 2022 Provincetown Brewing Co. CASAS Brew beer.

Meanwhile, over at the Provincetown Brewing Co., Brewski, their rescue dog, and the rest of the gang are barking at the moon with excitement.

“We love pets and we love beer, so this is perfect,” said Erik Borg, head of sales and marketing at the brewery. “Promoting and supporting community organizations is important to us.”

A portrait of Brewski, the rescue dog that has a doghouse on the patio of the Provincetown Brewing Co.

Borg said customers often hang out with their pets on the brewery’s patio. That’s also where Brewski has his doghouse, and the pup’s image graces a popular sticker.

Winning pet announced in September

The winner of the pet label contest will be announced at a Sept. 18 party at the brewery that kicks off Provincetown’s Pet Appreciation Week. Events during the week include a pet parade, the Blessing of the Animals at Saint Mary of the Harbor church and a “Pet Tea” at the Boatslip beach club, where folks can celebrate with a tankard of the special CASAS brew.

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